red summit co.

Project Scope: Advertising

Deliverable: Two Billboard Ads, Two Merchandise Mockups, One Promotional Product Mockup

Brief Summary: Red Summit Co. specializes in the production of premium mountaineering equipment, including climbing harnesses, ice axes, footwear, backpacks, and more. As part of a new advertising campaign, the company aims to engage a younger, more adventurous demographic. The campaign’s creative direction focuses on delivering modern, minimalist designs while maintaining a bold and daring spirit, perfectly aligned with the brand’s ethos.

Tools Used: Adobe Illustrator, Photoshop, Indesign